Global warming. Climate change. Climate weirding. Climate emergency. What’s in a name?
A lot, apparently. So much so, in fact, that the advertising execs over at Ad Age are openly wondering whether they can “rebrand” climate change so it sounds scarier. Yipee!
- RENAMING CLIMATE CHANGE: CAN A NEW NAME FINALLY MAKE US TAKE ACTION?
- Oxford Word of the Year: “Climate Emergency”… Seriously?